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In-Depth: The Baguette-Set Watch Is Having A Full Circle Moment

In recent years, we have seen a resurgence of interest in baguette-set watches, characterized by the use of small, rectangular diamonds set in a row along the watch face or bezel. This full circle moment is not just a nod to the past but also an acknowledgement of the evolving tastes and preferences of modern watch enthusiasts.

The baguette-set style gained popularity in the 1920s and 30s, with designers like Cartier embracing this new technique for setting diamonds in watches and jewelry. The term "baguette" refers to the shape of the diamonds used, which resemble a thin loaf of French bread. This style became synonymous with elegance and luxury, as only the most affluent could afford such timepieces.

In the years that followed, the baguette-set watch fell out of favor as tastes shifted towards more minimalist designs, often featuring fewer or no diamonds at all. However, the recent reemergence of this style can be attributed to several factors:

1. A resurgence in interest in vintage watches: As modern watch designs continue to evolve and become increasingly complex, many collectors have turned their attention back to vintage timepieces. This renewed appreciation for classic designs has led to a greater demand for baguette-set watches from the golden age of watchmaking.

2. Influence from Hollywood: Celebrities and fashion icons have been spotted wearing baguette-set watches, raising their profile and sparking interest among fans who want to emulate their style. This renewed attention has helped popularize the style once again.

3. The rise of customization: Today's watch enthusiasts are increasingly interested in personalizing their timepieces, leading many to seek out unique designs like baguette-set watches. With modern technology and manufacturing techniques, it is now easier than ever to create a bespoke watch that reflects one's individual taste.

4. The return of glamour: As the world emerges from the pandemic, there has been a shift towards more indulgent and extravagant styles in fashion and design. Baguette-set watches embody this resurgent glamour, making them an attractive option for those looking to make a statement with their timepiece.

While it is difficult to predict how long this full circle moment will last, the popularity of baguette-set watches demonstrates that there is still a strong market for these intricate and luxurious timepieces. As tastes continue to evolve and preferences shift, the baguette-set watch may once again become a symbol of elegance and sophistication in the world of horology.