Noche UFC Prices Dropping Before ‘Greatest Sporting Event of All Time’

Title: UFC 306 Ticket Prices Plummet as Event Struggles to Fill Seats

UFC 306, billed as the greatest live sporting event of all time by Dana White, is facing a tough challenge as ticket prices plummet and seats struggle to fill at the Las Vegas Sphere. With tickets ranging from $757 to $10,007 on Ticketmaster, the event is struggling to attract fans despite its high-profile match-ups and technological capabilities.

The Sphere, a $2.3 billion arena, will host the Octagon as Sean O'Malley defends his bantamweight title against Merab Dvalishvili. The UFC CEO, Dana White, is confident that the event will live up to its lofty expectations, despite facing competition from Canelo Alvarez's fight against Edgar Berlanga at the T-Mobile Arena, which starts at a lower price point. Both events pay tribute to Mexican Independence Day, with UFC beginning its Noche branding last year when Mexican-born Alexa Grasso defended her flyweight title in a rematch against Valentina Shevchenko.