Lenovo becomes Global Partner of Formula 1® in renewed deal

Lenovo Partners with Formula 1 to Create Smarter and Faster Experiences

Lenovo, a global technology leader, has announced a partnership with Formula 1 that aims to bring cutting-edge AI technology to the world of motorsport. The collaboration will involve the use of high-performance technology from Lenovo, which will be implemented across every level of the F1 organization. The partnership will focus on enhancing the fan experience through AI-ready hardware, solutions, and services.

Formula 1 is a prestigious motor racing competition that has been held since 1950. It is also one of the world's most popular annual sporting series. Lenovo, with its expertise in AI technology, aims to bring this advanced technology into the realm of motorsport and help transform the fan experience worldwide.

Luca Rossi, President of Intelligent Devices Group at Lenovo, said that when they began their journey with F1 three years ago, they knew that their brand values aligned for a smarter, faster, and more sustainable future. He expressed pride in seeing their high-performance technology implemented across the F1 organization and looks forward to taking the partnership to newer heights.

Lenovo is committed to delivering Smarter Technology for All, which includes transforming various industries with AI solutions. The company's continued investment in world-changing innovation is aimed at building a more equitable, trustworthy, and smarter future for everyone, everywhere.