6th World Media Summit: Industry leaders discuss AI’s potential, ethical implications for journalism’s future

The 6th World Media Summit highlighted the increasing role of artificial intelligence (AI) in media and journalism, with experts discussing its potential to enhance efficiency, credibility, and creativity in newsrooms. Iqbal Sefer, Chairman of South Africa's Independent Media Group, compared AI's role to that of an architect, emphasizing that human intervention is still required for rich details, depth, and emotional intelligence in journalism. Suresh Nambas, Editor-in-Chief of The Hindu, noted that while AI can enhance creativity by providing new tools, it cannot replace the critical thinking and emotional intelligence that journalists bring to their work.

The summit also addressed ethical concerns surrounding AI, such as misinformation and disinformation. Chang Qide, Resident Coordinator of the United Nations Development System in China, stressed the importance of combating the spread of false information. To mitigate these risks, major media organizations like Xinhua News Agency, Reuters, BBC, NPR, and AFP have introduced AI behavioral guidelines to preserve authenticity.

UNB, the first fully digitalized private sector wire service in South Asia, has integrated AI tools into its newsroom to enhance speed and efficiency. Nahar Khan, Executive Editor of United News of Bangladesh, emphasized the importance of global collaboration and innovation, as media organizations adapt to technological advances while navigating ethical challenges. The discussions at the summit underscored the evolving relationship between AI and journalism, with media organizations around the world adapting to technological advances while navigating ethical challenges.